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What Is Google Analytics?

  


What Is Google Analytics?




This free tool provides website traffic statistics such as total visits, the average time to site, and bounce rate. In addition, Google Analytics displays your website's audience and demographics. And also help you to understand the performance of website and PPC ads.

 



Google Analytics provides information:

 


●      On the number of visitors to your site


●      Where visitors are coming from


●      How much time they spend on your site


●      The nature of their visit


 


6 Metrics to Track in Google Analytics

 

1. Bounce Rate





You want to be clear about the crash on your website, because it means that people are looking for your website, landing on it, and quickly realizing that you are not what they are looking for. So, in these cases, you want to go back and change the text of the web page to clarify this


 



2. Audience Demographics

 




This will help you see who is visiting your site.  Knowing the audience that visits your site will help keep you up to date so you can talk to your booth and reach your target audience. Google Analytics lets you view the age and gender demographics of your site visitors.


 

3. Landing Page Performance

 




Landing pages are a great way to turn visitors into potential clients for your consulting business. Google Analytics helps you to understand what are the most landing pages on your website to achieve this goal. You can narrow it down to a specific blog post, landing page, or any specific page you want to analyze to understand what kind of traffic your website is getting.



 


4. Acquisition

 



Attract visitors to your website and increase traffic. This feature of Google Analytics will help you understand where your visitors came from and how they found your website. Google Analytics divides its visitors into the following categories


 


●       Direct: This account is for users who enter their usernames directly into their browser. These visitors wanted to get to your site.


●       Referrals: Users have found your site from other sources, such as blogs or other websites.


●       Organic Search: Users do a search and your website appears in the results, which they click on and are redirected to your site.


●       Social Media: Users from social media platforms such as LinkedIn, Twitter, or Facebook.


●       Email: Users from a link in an email, such as your email


 


 

 5. Unique Pageviews

 




Unique pageviews represent the number of people who have visited a particular page at least once during a visit. Observing this measurement will show how often each page is visited. This gives a more realistic idea of ​​who is browsing your consultant's site, why they came, and how you should focus.


 

6. Time Spent


 


This section shows the time since a visitor visited your website. According to HubSpot, 55% of visitors spend at least 15 seconds ranking pages online. Focusing on this metric will help you track whether your users are reading, learning, and interested in your website. Consultants are advised to expect a two-minute session.


 


 




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Comments

aaquib said…
very useful knowledge
7 June 2021 at 23:25
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